CI meaning

The dove and sprout, which were the symbols of the existing Shinhan Financial Group, were reinterpreted to fit the 21st century's future sensibility and expressed hope for a blooming future, and the "sphere" that forms the shape's appearance is a symbol of globalization, meaning internationalization, and the shape of the S in the middle is an indicator of running towards endless growth, symbolizing the path of a financial company.

In terms of color application, the blue color, which represents sophisticated and confident trust and scale, and the upgraded gold, which symbolizes development and passion, are used together to express the vision and confident status as a global financial company challenging the world.

In terms of the logo, we considered expressing the Korean and English text in a serif typeface that is familiar yet luxurious, so that it can stand out from other companies while also having an advantage in image. We also applied an effective and differentiated color system to expected environmental applications such as signage, passbooks, and cards, in order to implement the innovative will of an established financial company toward a better future and a leap forward toward globalization.