Pigeons and sprouts, which were the symbols of Shinhan Financial Group, were reinterpreted to fit the future sentiment of the 21st century and expressed as a hope for a blooming future. The shape of S in the middle is symbolized as a financial company's path as an indicator of running toward endless growth.

When it comes to color application, the use of blue color, which represents refined and confident confidence and scale, and upgraded gold, which symbolizes development and enthusiasm, are used together to express our vision and confident position as a global financial company that challenges the world.

In terms of the logo font, the Korean and English are expressed in a serif type with a familiar and luxurious feeling, so that they can be differentiated from other companies, and yet have the superiority of the image.Expected environmental application cases such as signs, bankbooks, and cards In addition, by applying an effective and differentiated color system, we are trying to realize an innovative will to a better future and a leap toward globalization.